How to open a hookah room: what documents are needed, how to choose a place, how much
There are a large number of bars and restaurants where hookah is served as an additional service. But do not think that this is a real hookah. The format of the institution is completely different, in addition, the package of necessary documents also varies greatly. This article will focus on a real hookah, a specialized institution with its own concept and ideas.
After the adoption of the law on tobacco smoking in public places, many institutions began to provide hookah services. This allowed people to smoke in institutions, but at the same time, the requirements for the areas of space organization became quite strict. A separate closed hookah is not just a place where you can smoke, it is a conceptual place where you can have a good time. Moreover, the payback period of such an institution is quite low, because the margin of one hookah is high, often reaching 70% and higher.
What documents are needed to open a hookah
So, you decided to open a hookah in your city. This will not be a problem with the right approach to business. Initially, you need to take care of collecting all the necessary documents. Of course, you need to have start-up capital, we'll talk about how much money you need to open a hookah room. Now let's look at what documents are needed to open a hookah:
- Documents of registration of an individual entrepreneur (IP).
- Permitting documents from the fire department, issued after the building is rented.
- Documents for permission from the sanitary-epidemiological service are also issued after checking the building.
- License for the sale of tobacco products.
- License for alcohol, if you serve alcohol in your institution.
Obtaining permits is not difficult, it is enough to comply with fire safety requirements and sanitary standards. We strongly recommend that you comply with them, especially since you will work with coals in high fire hazard mode. Therefore, there is no need to trick, it is better to work honestly and safely.
Regarding the license for the sale of tobacco products: you can not purchase it if you do not serve hookahs with tobacco. For example, you can use tobacco-free mixtures, syrups, smoking stones and other products that do not contain nicotine. It does not require a license. But not all customers will like it. To cheat and serve tobacco when declaring the absence of such is a dangerous undertaking. The fines are enormous, and it will be very simple to check the institution. It is worth noting that a license to sell tobacco products is quite cheap.
About alcohol - a different story. Hookah establishments can be positioned as a place where alcohol is not served. Moreover, hookah and alcohol are poorly compatible things. But you can also lose some customers due to refusal to serve alcohol. It's up to you. On the one hand, "rowdy" are excluded, which under the degree can break a hookah, or behave inappropriately. On the other hand, alcohol brings additional revenue.
Kitchen in a hookah institution
Creating a kitchen is a complex process that requires large investments, preparation, collection of a number of documents, hiring employees. In the hookah kitchen is not needed at all. You can offer light snacks to the hookah. It can be chips, crackers, cookies, sandwiches, cakes and others. All this can be purchased separately from suppliers ready-made, you just have to provide a small refrigerator for storing these products.
In total, you have a small set of products that you can offer guests. We will be honest, we don’t go to the hookah room to eat, so creating a kitchen separately is not advisable. But to offer snacks is a great solution.
If you still decide to create your own kitchen, then be prepared for a number of difficulties. The institution is formalized as a restaurant or cafe, and this is another package of documents. Yes, you can provide visitors with a good selection of dishes, but opening expenses will increase significantly. This article is about hookah without a kitchen.
Choosing a place for a hookah
When you are ready to open an institution, you have collected the necessary amount of money, you need to start choosing a place. Hookah is a place where there is no fundamental importance of accommodation. Of course, the higher the traffic, the better. But even if you are in a residential area, visitors will be. Firstly, local residents, and secondly, those who want to smoke a good hookah will come to you. When choosing a place, the following recommendations should be observed:
- Make sure the area is safe to visit. Some areas of the city may be considered unfavorable due to infrastructure. Make sure that any resident of the city can safely be in the area.
- Pay attention to the availability of transport. Visitors should get to you easily. If you have to walk 40 minutes to a public transport stop, then you will lose a large number of visitors. Not everyone will call a taxi, and not everyone has a private car.
- Rely on the concept. If you make an institution in a cozy home style, then the sleeping area is suitable. If your target audience is office employees, then you need to place the institution closer to the center.
- If there are other cafes and restaurants nearby - excellent. These are not your competitors, these are your assistants who will bring you new customers.
- But the presence of hookahs nearby, on the contrary, can harm you, so make sure that there are no such establishments in the district.
Based on these recommendations, you can choose a place where your hookah will be located. The choice of location is an important point, pay special attention to it.
Choosing a room for a hookah
When you have decided on the placement, it's time to choose a room for a hookah. This is a complex process that requires special efforts and even financial investments. If you don’t know much about the selection of premises, we recommend that you spend some money and hire a specialist to help you choose a building. The main recommendations are as follows:
- The building should in no case be located in a residential building. Under the law, hookahs are prohibited in residential buildings on the ground floor, fines range from 60t. up to 900t. rubles.
- Make sure that your building does not bother anyone. The hood should not go to the windows of residential buildings, the building should not be located next to the school, kindergarten or other educational institution. A couple of complaints from parents of minor children - and you will begin to have problems.
- Make sure there are no neighbors to whom you will interfere. Otherwise, they will also create problems for you.
- Select a building based on a project by area. You can roughly imagine what your hookah should look like. Where there will be a technical area, a place for staff to relax, what size should be the hall for visitors. Of course, the larger the area, the better. But here it is already necessary to rely on finances and opportunities.
- Pay attention to the availability of a bathroom. Ideally, there should be several - for visitors and workers.
- The hood is the most important part for the hookah. Therefore, make sure that it is, or at least have the opportunity to do it.
- Fire safety is first and foremost. Check if the building complies with the fire regulations or if you have to invest additionally in creating an emergency exit.
- Please note if there is parking. Will it be convenient for your customers to drive up to the building? If so, great place.
So you can pick up a building for a hookah, rent it and start the project.
Equipment is an important part for any institution. Hookah has special requirements for the selection of equipment, so you need to adhere to the following recommendations:
- Hood. This is the main equipment that is needed in any hookah room. The hood should be of high quality, powerful and efficient. This is part of the costs that you can’t spare money at all.
- Hookahs. To take used hookahs, the idea is not the best, especially for a new hookah. Do not worry, you can buy a hookah in the Hookah Bazaar online store. In Moscow, you can come to our store and personally choose models. It is worth taking high-quality modern hookahs, as a special chip you can install several authentic models for connoisseurs of classics.
- Stock of coal and tobacco. This is a consumable that is required in large quantities. Therefore, you need to choose as many types of tobacco as possible and buy coal for hookah in bulk.
- Replaceable materials. These include cups, tubes, spare flasks that will break. Also, a large number of tongs, Calaud, Fornello and other accessories and devices for creating hookahs will be required. All this can be bought in our store. You do not have to look for a lot of suppliers, all the details are on the Hookah Bazaar.
- Tiles for coal ignition. The easiest way is to use electric stoves. You will need 2-3 pieces, with a large flow of customers they will quite cope with the task.
- Ruffs and cleaning products for flasks. Hygiene is an important factor, all details must be clean and well maintained.
- A large supply of one-time mouthpieces. This is a consumable that is supplied to each hookah.
- Fridge. If you keep food, you will need it anyway. Also, it is necessary to store ice for the flask in it, the tubes are cooled in the refrigerator before serving the hookah, and so on. You may need several refrigeration units.
- Furniture. This is a large part of the expense, compliance with the rules is important. Tables should be low and sofas soft. You can use furniture from pallets, most importantly, create an atmosphere.
- Tableware. Be sure to have sets of cups, glasses, plates and other utensils. Depending on what you offer.
- Coffee machine, electric kettles and other household appliances. Household appliances are selected depending on what services you offer. Making coffee There must be a coffee machine. Do you offer tea? Be sure to have several teapots for brewing a drink. If you are serving food that needs to be reheated, a microwave should also be present.
The rest of the equipment is bought as needed. Many people ask how to calculate the number of hookahs in the institution? It is easy to do. Rely on the number of seats and multiply by 2. If there are 10 tables in the room, then there should be 20 hookahs. Why? Because 2 hookahs can be ordered immediately on one table, or one can fail. We also recommend that you keep our contacts, and if you need quick replenishment with coal, tobacco or hookahs, just dial us. The courier will deliver the necessary components as quickly as possible.
Who should work in the hookah room: staff
To launch a hookah, one person is enough: a hookah man. Here he is both king and god. It is he who will communicate with customers, make hookahs and possibly serve drinks. But it is worthwhile to understand that a person is not omnipotent, therefore, with such a load, he can work no more than 6 hours. So, you need at least 2 hookah workers.
However, if possible, we recommend that you immediately hire a bartender and a waiter. Then the work of the institution will be quick and efficient. The waiter will take orders and communicate with guests, help with seating arrangements and respond to the needs of the visitor. The bartender will prepare drinks, serve food and will completely take on the accompaniment of the client without a hookah. But the hookah will be engaged in their professional activities, and prepare delicious hookahs, without being distracted by other things.
It is worth noting that the staff needs to be doubled. The same people will not be able to work every day, need a weekend. Plus - the human factor, the disease and others. Therefore, you must have a minimum of 4-6 people. If the institution has more than 6 tables, 2 waiters are required. Imagine full workload. How can one person serve, say, 10 tables? Therefore, you need to hire even more staff.
Menu and service in the hookah
Service in any institution is very important. Therefore, the service should be top notch. First of all, guests need to offer the opportunity to settle down where they will be comfortable. Next, you need to provide a menu and tell in detail about hookahs, drinks, food, so that a person fully understands what can be ordered at your institution.
Often in hookahs offer additional entertainment. In particular, these are board games, books, consoles and other benefits. The more services you offer, the better it will be for the establishment.
The menu should be stylishly designed. What exactly should be in the menu:
- drinks served with hookahs, indicating the volume:
- food served in the institution;
- types of tobaccos indicating the strength;
- types of additional functions (fruit bowl, addition to the flask, and so on).
Then a person will be able to choose what he wants. The waiter should only tell. Next, a hookahman is invited, and a hookah is selected.
Hookah institution expenses
Calculating the exact costs is almost impossible. But based on an interview with the owners of hookah institutions, we were able to roughly calculate the necessary expenses. Of course, in each case they are individual, we are talking about the minimum amounts:
- business registration - 25,000 rubles;
- rent of premises per month - 150 000 rubles;
- salary fund for a month for 3 people - 120 000 rubles;
- the minimum set of hookahs is 160,000 rubles;
- expenses for utilities - 35,000 rubles;
- purchase of furniture - 250 000 rubles;
- repair of the premises and the creation of their own concept - 280 000 rubles;
- stocks of tobacco and coal - 50 000 rubles.
Total, the minimum cost of opening a hookah is 1,070,000 rubles. But this is an institution that can begin to make a profit from the first days with the active involvement of the owner of the business. Of course, the choice of the location of the hookah and the right advertising, the provision of quality services and other features is important. But, nevertheless, the payback of the hookah is pretty quick.
Considering that the margin per hookah is on average 70%, the payback is pretty fast. Suppose that one hookah costs 1000 rubles. Moreover, its cost is quite low - about 200 rubles. It turns out that net income is 800 rubles. This should add the sale of drinks and food, where the margin is 20-40%. Remember one rule: drinks for hookah are always taken. If you can refuse food, then drink - no. Offer them as much as possible.
The average bill in a hookah can be 1200-2000 rubles already at the start. Many institutions invest a year in the payback of a hookah, but in reality it happens faster, with the right approach.
Even before the opening of the institution, you need to take care of advertising. Promote yourself on social networks, create printing products, offer promotions and special offers. Give special conditions to those who tag you and advertise. So you can immediately get a lot of customers.
Opening a hookah in Russia is profitable. Investments are not as large as they seem at first glance, there are no difficulties with paperwork. It is only necessary to take care of the correct selection of a place, advertising and concept. Stand out among others and surprise your guests. It is only necessary for people to like and prepare a delicious hookah so that you do not have a release from visitors.
The company "Hookah Bazaar" will help you open a successful hookah. Here you can purchase all the necessary equipment for hookahs, tobacco, accessories, and agree on further delivery. You will always know that tobacco will arrive on time, coal will be of high quality, and if necessary, we will quickly send components. Call us and we will arrange the delivery. Let's make a cool hookah together!
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